Explore Infographics!
You’ll provide exciting insights for business success
A few years ago, the Editorial Freelancers Association (EFA) assembled its first Marketing/PR committee and I was happy to come on board. I got even happier when one of my colleagues asked if we wanted to capture attention using Canva. I had never heard of it, but since then I’ve used this infographic resource very regularly.
There’s some debate as to whether infographics are still productive, a question I believe to be unrealistic. Check around. Besides Canva, Visme and Piktochart are just some of the options that have either added infographics to templates or focus solely on this tool. Some are free, but most offer that no-cost option as a lure. Still, they can be worth investigating.
Quick benefit overview
There are just too many reasons that this info conveyor is — and is likely to remain — very effective. Here are just a few, from my own experience and research of others.
1. Decreasing space — A picture is worth a thousand words, so you don’t need tons of space to impart info. Easy understandings of stats and other details fit into a few quick checkpoints. Also critically important because not everything you’ll need is digital. Newsletters, annual reports, case studies, and more can benefit from paper saving needs.
2. Educating more effectively — Humans absorb information much better when it’s imparted visually. One source notes the “brain processes images 60,000 times more rapidly than text.”[1] And close to 40 years ago, a major scientist determined that at least 65% of humans are visual learners.[2]
3. Far more attention-grabbing — Would you peruse a spreadsheet excitedly? ‘Nuff said.
4. Easily shareable — They can post to any website or social media outlet, turn into a handout, and move across all sorts of platforms.
5. Improving SEO — Viewer enticement increases “share” and “click” behavior. One Hubspot piece notes that in blog articles, “infographics generated an average of 178% more inbound links and 72% more views than all other posts.”[3]
6. Enhancing credibility — Providing quick insights to truly help others, and not just promote yourself, is a meeting a major marketing rule.[4]
7. Strengthening brand awareness — As long as it has your logo, colors, contact info, and other reminders of who you are or what you’re selling.[5]
Just like webinar templates, those for infographics can’t make you a design genius. Maybe you have an idea, but looking at options has you confused as to best starting point.
Or maybe you’re not even sure what info would make an effective infographic. It can be very hard to mine the gold out of your business insights, especially if you can’t help staring at the “We are great!” points.
Never fear. My objective POV can help direct you, even provide the final project. Meantime, Contact Wendy and ask for my infographic with a few of these pointers as good reminder.
Wendy Meyeroff is your B2B & B2C communications pro for health & tech materials. That includes a special niche: writing for/about seniors. Her 20+ years of collaborators include Apple, NIH, CBS, Senior Wire News Syndicate, Merck, and Johns Hopkins.
SOURCES
[1] Business2Community: Visual Marketing
[2] “Humans are visual creatures,” T. Romih, PhD, Seyens.com
[3] “The Marketer’s Ultimate Guide to Link Bait,” P. Vaughan, Hubspot Marketing.
[4] Infographics Benefits, Edrawsoft.com
[5] Infographics Benefits, Edrawsoft.com